Seo Archives - Reseller Magazine

Reseller Magazine
January 6, 2014

What Factors Determine Google Rankings?

Getting the top Google rankings is no easy feat by any means. It takes not only the technical know how, but also patience and diligence to earn these coveted search engine rankings. So how does one get their site to top?

Well, Google ranks pages based on their relevancy, usefulness and quality. This means that the top result is going to be the most relevant, useful answer to a search term. Simple, right?

In theory, yes, but practically speaking, earning the top Google rankings is a bit trickier. You see, the search engine king uses incredibly complex mathematical algorithms to determine what sites are the most useful and relevant. These algorithms account for over 200 fac

Not on Page One of Google SERPs? Learn How to Get There!

Larry Page and Sergey Brin founded Google as a private company in 1998. Prior to that, the two utilized LEGO bricks to create storage compartments for the 10 4 GB hard drives that initially tested the Google PageRank algorithm when the search engine, still in its infancy, was just a grad school research project. So much has changed for Google and other search engines since that time!

Currently, there are more than 100 billion online global searches done every month, and 92 percent of adult internet users in the USA do a minimum of one search every day. More importantly, 42 out of 100 search engine users click on the highest ranking organic search result, ignoring all others. In fact, of the total online users performing searches each month, 75 percent never click past the first page of Google search result

Improve Business by Improving Google Ranking

Google receives between 65 to 70 percent of the Internet search engine market share. While Google has expanded to beyond just a search engine into a massive media and technology giant, searching is still the core service provided by the company. Google rankings is the formula used to determine at what position sites appear after searching. The formula is not publicly known, but it does use relevance to searched words, site exposure and keyword matching to determine page rankings. Web pages and online businesses can use search engine optimization (SEO) to improve their own visibility and thereby increase their position in G

Connecting Businesses to the Mobile Web User

When it comes to online marketing, the ability to create high quality content catered specifically to your prospective costumers is essential to being successful. A big component of this is SEO, or search engine optimization.

In order for companies to boost their web presence, showing up at the top of Google seach engine rankins is a huge asset. There are over 100 billion wordwide web searches each month, and 42 percent of people who use these searches will go to the organic result with the highest ranking. This is an excellent example of Seo marketing on the part of the highly ranked company.

A rising trend in online marketing is the importance of making your business accessible to mobile web users on smartphones or tablets when they are looking for local businesses and products. These engaged users constitute 65 percent of all mobile web users.

By the year 2012 more than 70 million people had bought products on a tablet or smartphone. Almost half of all who search on the mobile web report that they read reviews of products and seek out promos on their smartphones or tablets.

Savvy businesses who pursue cutting edge online marketing strategies like SEO are able to more directly connect with this growing demographic on internet users.

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Category Seo