How Search Engines Help Companies Gain Exposure

Internet marketing

When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4-GB hard drives required to test the PageRank algorithm. Today, Google rankings are one of the most powerful ways in which companies gain recognition among the public. With that said, many companies invest in search engine optimization services in order to improve their rankings on search engines.

Just over 42 percent of internet search users click on the top ranking organic result on search engine results pages. Search engines are arguably the most widely visited websites on the internet; over 90 percent of the time a person visit the internet, it includes a stop at a search eng

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Tips for Delivering Great SEO Reports

Seo reporting

It’s hardly contested that improvement of Google rankings through SEO is a critical component of internet marketing. From the moment the PageRank algorithm was launched from ten 4GB hard drives stored in LEGO brick cases, it has held its place as one of the most important considerations for online marketing. Named for Larry Page, co founder of Google, PageRank decides which sites appear for the 100 billion global searches conducted online monthly.

Those who purchase SEO services know that their results are important. That’s why it’s up to providers to communicate clearly with their clients about progress. SEO reporting is one of the most important

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Why SEO is More Important Than Ever

Search engines

More than 100 billion searches take place every month worldwide.

With those stats, you could say that search engines get a lot of traffic. Companies are making the most of this peak in activity, and realizing that search engines are the most valuable resource at their disposal. So why should your company jump on the SEO bandwagon?

1. Users Prefer Organic Results

At least 70 to 80 percent of internet users ignore endorsed results on Google. That means companies need to break out the Seo tools to get their websites in top spots without cutting corners.

2. Consumers Are Search

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Improve Business by Improving Google Ranking

Search engines

Google receives between 65 to 70 percent of the Internet search engine market share. While Google has expanded to beyond just a search engine into a massive media and technology giant, searching is still the core service provided by the company. Google rankings is the formula used to determine at what position sites appear after searching. The formula is not publicly known, but it does use relevance to searched words, site exposure and keyword matching to determine page rankings. Web pages and online businesses can use search engine optimization (SEO) to improve their own visibility and thereby increase their position in G

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