What Factors Determine Google Rankings?

Written by Reseller Magazine on January 6, 2014. Posted in Search engine ranking, Search engines, Seo

Seo marketing

Getting the top Google rankings is no easy feat by any means. It takes not only the technical know how, but also patience and diligence to earn these coveted search engine rankings. So how does one get their site to top?

Well, Google ranks pages based on their relevancy, usefulness and quality. This means that the top result is going to be the most relevant, useful answer to a search term. Simple, right?

In theory, yes, but practically speaking, earning the top Google rankings is a bit trickier. You see, the search engine king uses incredibly complex mathematical algorithms to determine what sites are the most useful and relevant. These algorithms account for over 200 fac

The Anatomy of Google

Written by Reseller Magazine on June 19, 2013. Posted in Online marketing, Search engines

Search engine ranking

Do you know what the first thing Google ever Tweeted was?

Any guesses? No? Okay, fine. I will tell you. On February 26th, 2009, the company tweeted binary code for “Im feeling lucky.” Must they always be so cryptic? Search Engine Optimization (SEO) marketers have made careers out of decoding the always changing algorithms of Google code in order to improve the search engine ranking of client companies.

In the past, search engine ranking was improved by cumbersome processes like “backlinking.” Over the past five years, however, the world of SEO and what it is capable of has expanded significantly. Search engine ranking today is improved through an amalgam of content based strategies employed by Seo companies.

One example of this content based approach is the use of social media as a marketing tool. In 2012, over 88 percent of people online (aged 14 and up) researched or perused for products online. About 40 percent of those individuals then followed up with companies through social media, asking for more information before making a purchase. That is an enormous amount of potential leads for a business to be missing out on.

Alongside search engine ranking and an active social media presence, businesses looking to become SEO resellers are strongly advised to outsource their marketing to companies that offer high quality web design. SEO content and social media activity does not mean much of anything when the website, the brand, backing it up is unprofessional or sloppy. Considering that, as of 2012, 70 million people say they shop using a mobile device, the best companies to outsource to will improve search engine ranking, as well as provide mint mobile website design.

Search engine ranking optimization definitely works, but it works best in concert with other brand development and marketing techniques. I mean, sure, organic links generate 25 percent higher conversions than pay per click advertised links on Google, but a prime search engine ranking will not yield success if someone clicks onto your website and finds a chaotically thrown together, amateur mess.

Since I started you with a fun Google fact, allow me to end you with one…did you know Google outsources from a grazing company? That is right, folks, this online titan rents goats to mow the lawn of their headquarters. Hey, even the topdog has to outsource something, right?

Getting better search engine ranking

Written by Reseller Magazine on February 3, 2013. Posted in Search engines, Seo news

Seo blogs

If you want to increase your search engine ranking, get more customers, and build your business, there are a few things that you must know. For instance, over 88 percent of internet users in the US, aged 14 and higher, browsed or researched products online in 2012. About 40 percent of those will follow up on social media sites, requesting more information before they finally make a purchase. As of 2012, over 70,000,000 users shop using their mobile device, such as a tablet computer or cell phone. Also, companies that maintain blog sites have over 400 percent more indexed pages, which results in many more leads. Inbound leads, like those from search engine optimization, cost over 60 percent less than outbound lead techniques, like cold calling, and leads that were generated through SEO marketing have a close rate of almost 15 percent, whereas outbound leads average less than 2 percent close rate.

What does this all mean to you? It means that, if you want great search engine rankings, you need a great internet marketing firm working for you that knows how to use all the modern SEO tools and techniques discussed in SEO news to help you with your online marketing plan.

A good company to help you work on your search engine rankings will have plenty of experience with other businesses who want to get great results when people look for their products and services using search engines. Find some companies that can help you improve search engine rankings, and take a look at their track record. If they have a great record of success with helping companies just like yours get the search engine ranking that they are looking for, and they offer their services for a reasonable price, there is a fairly good chance that they will be a great company to help you work on your own search engine rankings for your web sites.