When it comes to online marketing, the ability to create high quality content catered specifically to your prospective costumers is essential to being successful. A big component of this is SEO, or search engine optimization.
In order for companies to boost their web presence, showing up at the top of Google seach engine rankins is a huge asset. There are over 100 billion wordwide web searches each month, and 42 percent of people who use these searches will go to the organic result with the highest ranking. This is an excellent example of Seo marketing on the part of the highly ranked company.
A rising trend in online marketing is the importance of making your business accessible to mobile web users on smartphones or tablets when they are looking for local businesses and products. These engaged users constitute 65 percent of all mobile web users.
By the year 2012 more than 70 million people had bought products on a tablet or smartphone. Almost half of all who search on the mobile web report that they read reviews of products and seek out promos on their smartphones or tablets.
Savvy businesses who pursue cutting edge online marketing strategies like SEO are able to more directly connect with this growing demographic on internet users.