The Anatomy of Google
Do you know what the first thing Google ever Tweeted was?
Any guesses? No? Okay, fine. I will tell you. On February 26th, 2009, the company tweeted binary code for “Im feeling lucky.” Must they always be so cryptic? Search Engine Optimization (SEO) marketers have made careers out of decoding the always changing algorithms of Google code in order to improve the search engine ranking of client companies.
In the past, search engine ranking was improved by cumbersome processes like “backlinking.” Over the past five years, however, the world of SEO and what it is capable of has expanded significantly. Search engine ranking today is improved through an amalgam of content based strategies employed by Seo companies.
One example of this content based approach is the use of social media as a marketing tool. In 2012, over 88 percent of people online (aged 14 and up) researched or perused for products online. About 40 percent of those individuals then followed up with companies through social media, asking for more information before making a purchase. That is an enormous amount of potential leads for a business to be missing out on.
Alongside search engine ranking and an active social media presence, businesses looking to become SEO resellers are strongly advised to outsource their marketing to companies that offer high quality web design. SEO content and social media activity does not mean much of anything when the website, the brand, backing it up is unprofessional or sloppy. Considering that, as of 2012, 70 million people say they shop using a mobile device, the best companies to outsource to will improve search engine ranking, as well as provide mint mobile website design.
Search engine ranking optimization definitely works, but it works best in concert with other brand development and marketing techniques. I mean, sure, organic links generate 25 percent higher conversions than pay per click advertised links on Google, but a prime search engine ranking will not yield success if someone clicks onto your website and finds a chaotically thrown together, amateur mess.
Since I started you with a fun Google fact, allow me to end you with one…did you know Google outsources from a grazing company? That is right, folks, this online titan rents goats to mow the lawn of their headquarters. Hey, even the topdog has to outsource something, right?