Archive for June, 2013

The Anatomy of Google

Written by Reseller Magazine on June 19, 2013. Posted in Online marketing, Search engines

Search engine ranking

Do you know what the first thing Google ever Tweeted was?

Any guesses? No? Okay, fine. I will tell you. On February 26th, 2009, the company tweeted binary code for “Im feeling lucky.” Must they always be so cryptic? Search Engine Optimization (SEO) marketers have made careers out of decoding the always changing algorithms of Google code in order to improve the search engine ranking of client companies.

In the past, search engine ranking was improved by cumbersome processes like “backlinking.” Over the past five years, however, the world of SEO and what it is capable of has expanded significantly. Search engine ranking today is improved through an amalgam of content based strategies employed by Seo companies.

One example of this content based approach is the use of social media as a marketing tool. In 2012, over 88 percent of people online (aged 14 and up) researched or perused for products online. About 40 percent of those individuals then followed up with companies through social media, asking for more information before making a purchase. That is an enormous amount of potential leads for a business to be missing out on.

Alongside search engine ranking and an active social media presence, businesses looking to become SEO resellers are strongly advised to outsource their marketing to companies that offer high quality web design. SEO content and social media activity does not mean much of anything when the website, the brand, backing it up is unprofessional or sloppy. Considering that, as of 2012, 70 million people say they shop using a mobile device, the best companies to outsource to will improve search engine ranking, as well as provide mint mobile website design.

Search engine ranking optimization definitely works, but it works best in concert with other brand development and marketing techniques. I mean, sure, organic links generate 25 percent higher conversions than pay per click advertised links on Google, but a prime search engine ranking will not yield success if someone clicks onto your website and finds a chaotically thrown together, amateur mess.

Since I started you with a fun Google fact, allow me to end you with one…did you know Google outsources from a grazing company? That is right, folks, this online titan rents goats to mow the lawn of their headquarters. Hey, even the topdog has to outsource something, right?

Connecting Businesses to the Mobile Web User

Written by Reseller Magazine on June 19, 2013. Posted in Google, Seo, Seo news

Seo marketing

When it comes to online marketing, the ability to create high quality content catered specifically to your prospective costumers is essential to being successful. A big component of this is SEO, or search engine optimization.

In order for companies to boost their web presence, showing up at the top of Google seach engine rankins is a huge asset. There are over 100 billion wordwide web searches each month, and 42 percent of people who use these searches will go to the organic result with the highest ranking. This is an excellent example of Seo marketing on the part of the highly ranked company.

A rising trend in online marketing is the importance of making your business accessible to mobile web users on smartphones or tablets when they are looking for local businesses and products. These engaged users constitute 65 percent of all mobile web users.

By the year 2012 more than 70 million people had bought products on a tablet or smartphone. Almost half of all who search on the mobile web report that they read reviews of products and seek out promos on their smartphones or tablets.

Savvy businesses who pursue cutting edge online marketing strategies like SEO are able to more directly connect with this growing demographic on internet users.

Benefits of SEO Industry Magazines

Written by Reseller Magazine on June 7, 2013. Posted in Homepage

Looking for good marketing tips, industry updates and related news for SEO? If you are a reseller, you may want to check out SEO reseller magazines to grow your business. SEO resellers typically face similar challenges and need similar solutions that you can read about on a regular basis in reseller magazines.

Your SEO business is based on acquiring new clients and servicing your currrent clients. That entails different types of marketing, product expertise and account management so that your business continues to grow.

Reseller magazines can provide more in depth coverage into the updates and technology issues facing SEO experts. For example, there are constant updates that affect your ability to achieve SEO successes. When you understand the state of the industry and the tactical trends, you can better inform your current clients into ways they can optimize their results. In addition to the strategies for increasing their SEO visibility, you can better manage campaigns through reporting tips and techniques covered in reseller magazines.

One of the other big concerns for SEO resellers is the obstacles they face in recruiting new clients. Reseller magazines can look at marketing campaigns that work to increase client attraction and provide you with insights to help you grow your client base. As part of this, it may give you some insight into the types of businesses that are using SEO services. You can look at case studies for client retention and upsells as well. The marketing strategies can be used in tandem with your own SEO services to increase your own website visibility to new prospects.

In addition, reseller magazines can give you a glimpse into other industry trends that affect how you run your business. Different verticals and industries may adopt SEO services in different ways. For example, small local service providers need something different than a nation consumer goods company. How might they use current events or news items in their SEO campaigns. You can look for additional tools that help you with your workflow as well. For example, you may be using standard reports that you can dig into with spreadsheet tools or models.

What Can A Reseller Magazine Teach You?

Written by Reseller Magazine on June 2, 2013. Posted in Homepage

If you are all about staying updated on the biggest trends in online marketing, you may be pleased to know that there are a variety of resources that can help you stay informed. It is important to stay in the know on topics such as search engine optimization, or SEO services, since these are some of the most popular internet marketing services sought out by all kinds of companies across the globe. So, how can internet marketing professionals stay informed about trends in search engine optimization? Using a reseller magazine, such as an SEO reseller magazine can be most helpful. In addition, there are multiple types of reseller magazines that you can check out. Many of them come easily, with just a click of a button. What can you learn from a reseller magazine?

When checking out a reseller magazine, such as an SEO reseller magazine, you can learn about the basic process of SEO reselling, which can be most beneficial if you are just getting started in the online marketing business. When getting involved in SEO reselling, you are able to outsource search engine optimization services for your clients to third party sources, who provide the work branded with your logo or business name. However, there can be a great deal to learn about SEO reselling, and a reseller magazine can be one of your best options.

If you decide to conduct an internet search to find a reseller magazine, it is likely that you will find multiple options. Most reseller magazine websites online will read in the form of blogs. This can be especially beneficial, since blogs are usually set up in a user friendly format. As such, you should be able to easily access previous articles or posts so that you can catch up on new topics that you may have missed in the past. In addition, the availability of multiple reseller magazine options online provide you the opportunity to compare multiple forms of information. Checking out a reseller magazine can help you understand some of the best qualities of the most popular SEO resellers, as well as new developments in the types of services that SEO resellers offer to clients. Consider conducting your research and catching up with multiple reseller magazine options so that you can have a clear idea on the pros and cons of choosing this type of service.