Search engines

Google receives between 65 to 70 percent of the Internet search engine market share. While Google has expanded to beyond just a search engine into a massive media and technology giant, searching is still the core service provided by the company. Google rankings is the formula used to determine at what position sites appear after searching. The formula is not publicly known, but it does use relevance to searched words, site exposure and keyword matching to determine page rankings. Web pages and online businesses can use search engine optimization (SEO) to improve their own visibility and thereby increase their position in Google rankings.

Google has used essentially the same front page layout for over a decade. The familiar page setup consists only of a search bar and the Google logo that is sometimes replaced by a date or event specific doodle. The very first Google doodle dates back to 1998 and depicted the Burning Man. It was actually used as an out of office message to let users know that founders Larry Page and Sergey Brin were attending the famous Nevada festival. On February 26th of 2009, Google added another first to their page. On that day Google posted their first tweet, binary code for I am feeling lucky.

An online business can partner with an SEO reseller to improve their web visibility and therefore their position in Google rankings. Strategies to do this include posting web articles, social media marketing and blog entries. Companies that blog have 434 percent more indexed pages, resulting in many more leads for search engines. SEO reporting provides the company with information of what SEO tasks were used by the reseller, how well they worked and what impact they had on organic web presence. A good program will provide monthly SEO reporting with accurate information on how well their efforts are bringing in more leads. 57 percent of business to business marketers say that SEO is the greatest influence on their lead generation.

Improving web visibility and improving Google rankings position is the best way to bring in additional web traffic and business. Teaming with an SEO reseller is a great way for a web site to ultimately improve business.