Why Should You Increase Your Search Engine Ranking?

Search engine rankings

When thinking about search engine ranking stats for your website, you should consider some of these very important facts. Many people today do not realize how important a search engine ranking can be to the success of their sites.

More than half, or 58 percent, of consumers research a product or service by using a search engine. This number is much higher than those who directly visit a company website, about 24 percent; or those who inquire via social media platforms, about 18 percent. Another interesting fact that affects why search engine ranking and Google rankings are important is that 92 percent of adults online in the U.S. do at least one search each day. This means that if those people doing searches do not see your website, they will never visit your site.

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Connecting Businesses to the Mobile Web User

Seo marketing

When it comes to online marketing, the ability to create high quality content catered specifically to your prospective costumers is essential to being successful. A big component of this is SEO, or search engine optimization.

In order for companies to boost their web presence, showing up at the top of Google seach engine rankins is a huge asset. There are over 100 billion wordwide web searches each month, and 42 percent of people who use these searches will go to the organic result with the highest ranking. This is an excellent example of Seo marketing on the part of the highly ranked company.

A rising trend in online marketing is the importance of making your business accessible to mobile web users on smartphones or tablets when they are looking for local businesses and products. These engaged users constitute 65 percent of all mobile web users.

By the year 2012 more than 70 million people had bought products on a tablet or smartphone. Almost half of all who search on the mobile web report that they read reviews of products and seek out promos on their smartphones or tablets.

Savvy businesses who pursue cutting edge online marketing strategies like SEO are able to more directly connect with this growing demographic on internet users.