Category Online marketing

Reseller Magazine
January 18, 2014

Are You Using SEO to Help Your Website?

Seo marketing

Since the inception of the internet, millions of people around the world have been adding and creating content. While this is a great way to foster interest and understanding between individuals, it can make doing business online a bit difficult. As the internet grows and evolves, so too must your website and marketing strategy if you plan on not being left behind your competitors. Since more than 100 billion global searches are conducted online each month, it is important to do whatever work you can to make sure that your website does not get lost in the ever changing shuffle. Here are a few easy ways you can step up your online marketing game to make sure you are reaching the potential customers your business needs

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Reseller Magazine
June 19, 2013

The Anatomy of Google

Search engine ranking

Do you know what the first thing Google ever Tweeted was?

Any guesses? No? Okay, fine. I will tell you. On February 26th, 2009, the company tweeted binary code for “Im feeling lucky.” Must they always be so cryptic? Search Engine Optimization (SEO) marketers have made careers out of decoding the always changing algorithms of Google code in order to improve the search engine ranking of client companies.

In the past, search engine ranking was improved by cumbersome processes like “backlinking.” Over the past five years, however, the world of SEO and what it is capable of has expanded significantly. Search engine ranking today is improved through an amalgam of content based strategies employed by Seo companies.

One example of this content based approach is the use of social media as a marketing tool. In 2012, over 88 percent of people online (aged 14 and up) researched or perused for products online. About 40 percent of those individuals then followed up with companies through social media, asking for more information before making a purchase. That is an enormous amount of potential leads for a business to be missing out on.

Alongside search engine ranking and an active social media presence, businesses looking to become SEO resellers are strongly advised to outsource their marketing to companies that offer high quality web design. SEO content and social media activity does not mean much of anything when the website, the brand, backing it up is unprofessional or sloppy. Considering that, as of 2012, 70 million people say they shop using a mobile device, the best companies to outsource to will improve search engine ranking, as well as provide mint mobile website design.

Search engine ranking optimization definitely works, but it works best in concert with other brand development and marketing techniques. I mean, sure, organic links generate 25 percent higher conversions than pay per click advertised links on Google, but a prime search engine ranking will not yield success if someone clicks onto your website and finds a chaotically thrown together, amateur mess.

Since I started you with a fun Google fact, allow me to end you with one…did you know Google outsources from a grazing company? That is right, folks, this online titan rents goats to mow the lawn of their headquarters. Hey, even the topdog has to outsource something, right?

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Reseller Magazine
March 13, 2013

How to Boost Your Websites’ Visibility

Seo blogs

When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4GB hard drives they were using to test the PageRank algorithm. It is no secret that Google has come a long way since then, and could even be described as the King of the Internet.

If you are a business that is not executing an online marketing strategy, you may be rendering your business completely obsolete to potential consumers. Search engine optimization, or SEO, is the best way to increase your presence in the search engines. SEO is a series of practices designed to increase a websites’ visibility in the rankings through free or “organic” listings.

Did you know that approximately three quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead? Currently, the search engine industry is worth approximately $16 billion USD. If that does not light a fire under you to get involved, nothing will.

If you do not have time to learn the ins and outs of SEO but still want to reap the benefits of Internet marketing, you may want to try working with an seo reseller to develop a seo reseller plan and help boost your online sales. Working with an SEO reseller is a great idea for a company with limited resources that cannot necessarily afford to hire an in house SEO consultant.

SEO resellers can also help you to shape your social media campaigns, which are also an incredibly valuable resource for boosting your search engine visibility. If you are looking to boost your Internet marketing efforts without having to exhaust your own company resources or time, working with an SEO reseller can be incredibly beneficial. The higher up you are in the rankings, the more likely you are to be found my shoppers. It could even mean the difference between you and your competitors being found.

When executing your Internet marketing campaign, remember to think like a consumer. What would they be typing to find you? What would you want to see on a website if you were a consumer searching for the same thing? A mix between good Internet marketing strategy and SEO strategies could be the recipe for the solution you are looking for, so do not over look the potential possibility.

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