How Search Engines Help Companies Gain Exposure

When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4-GB hard drives required to test the PageRank algorithm. Today, Google rankings are one of the most powerful ways in which companies gain recognition among the public. With that said, many companies invest in search engine optimization services in order to improve their rankings on search engines.

Just over 42 percent of internet search users click on the top ranking organic result on search engine results pages. Search engines are arguably the most widely visited websites on the internet; over 90 percent of the time a person visit the internet, it includes a stop at a search engine. SEO marketing companies can help businesses improve their rankings on Google and other search engines via a bevy of marketing techniques.

Over 88 percent of internet users 14 and older researched products on the internet in 2012, and about two-fifths of them followed up on social media. SEO companies can run social media sites, design and optimize websites, operate company blogs and even provide SEO reporting tools to their clients to show them that progress is being made.

Some internet experts hypothesize that by 2014, mobile internet usage will overtake desktop computer internet usage. Therefore, one of the more important SEO techniques is mobile website optimization. Companies with a mobile application or mobile website are more likely to do more business because many people are on the go these days, and many people use a mobile site to research prices and promotions at online retailers.

Amazingly, 57 percent of business-to-business marketers agree that SEO has the largest influence on their lead generation. For small businesses especially, investing in SEO services is beneficial because it is a cost-efficient way to get a myriad of internet marketing solutions to garner exposure and recognition among the public, thus improving a company’s change for success.