Many people become resellers of things like technology and products because they want to grow their portfolio of services. Additional benefits include gaining experience in related industries, and growing profits. However, venturing into the world of reselling can be a little confusing if you are unfamiliar with the process.
Unfortunately, there are no SEO reseller magazines out there that can tell you what you will need to do to be an SEO reseller. There are, however, value added reseller magazines that can help you to better understand the field of technology resellers in general. It is a good idea to seek out professional advice from magazines like this. Additionally, you want to make sure you have three important questions answered.
1. What will you owe the service provider?
One of the first things you should learn when you become a reseller is what the cost arrangement will be. This can help you to determine what you will have to set your prices at to turn a profit, and what will be a competitive rate among other resellers. How and when will payments be due to the provider? Make sure that you are clear on all of the details before beginning the partnership. Any confusion in the process could hold things up with your new clients.
2. What do you need to know to be an effective reseller?
The original provider may have a number of important observations and knowledge to share with you about your product. Knowing the ins and outs of the product will naturally help you to better sell it. Even though you are not responsible for creating the product or service, it will be your responsibility to help the customer receive the satisfaction that they paid for.
3. If something goes wrong, who is responsible?
Depending on what you are reselling, your clients could experience dissatisfaction with the product or service. If the issue originates with the technology or product, then who is responsible and how will it be resolved? Knowing this ahead of time will result in quicker resolution for your clients, and greater customer satisfaction.
When people become resellers they must remember that their job is to provide customer service, and make sales. Being clear on your agreement with the provider will help you to do a better job in both areas. Make sure to have at least these three questions answered before entering into an agreement to ensure success in your new venture.